Lake Liquor - Fine wines, uncommon liquors and tobacco products

The information we may gather falls into two general categories:

1) personal information you voluntarily provide when you provide your 
    contact information to us, and

2) tracking information collected as you navigate through our web site.

What we do with information we gather . . .

Statistical Analysis

We may perform statistical, demographic and marketing analysis of clients, their related
   and provided information, and their viewing/buying patterns for product development. We
   may also use such information to analyze demographic information to allow advertising or
   promotions to be targeted to the users for whom such advertising is most pertinent. We may
   also use such information to analyze the traffic patterns of visitors to our web site to
   determine interest in programs or offerings.

Contact Information
 
   If you choose to provide us with your contact information to receive related correspondence,
   communication, or information, we may periodically send you e-mail,  newsletters, or promotional
   materials about services offered by us.

E-mail policy

We comply fully with the federal CAN-SPAM Act of 2003. We will not share, sell, rent, swap,
   trade or otherwise authorize any third party to use your e-mail address without your permission.
   If you feel you have received an e-mail from us in error, please contact us.

Account and Service-Related E-mail

We reserve the right to send you e-mail notifications about major changes to our web site and/or
   to our Privacy Policy.

E-mail Notification
 
   If you no longer wish to receive notifications from us, follow the "unsubscribe"
   instructions at the bottom of the e-mail notification.

E-mails From You

If you send us e-mails, you should be aware that information disclosed in e-mails may not be secured or
   encrypted and thus may be available to others. We suggest that you exercise caution when deciding to
   disclose any personal or confidential information in, or via e-mails. We will use your e-mail address
   to respond directly to your questions or comments.

With whom do we share the information that we gather?

We will not sell, rent, swap, trade or otherwise authorize any third party to use your e-mail address
    or any information that personally identifies you without your permission. We contract with other
    companies to provide services on our behalf, including credit card and billing processing and e-mail
    distribution. We provide these companies only with the information they need to perform their services.
    These service providers are restricted from using this data in any way other than to provide services
    for us, and they may not share or resell this data. We reserve the right to disclose your opt-out
    information to third parties so they can suppress your name from future solicitations, in accordance
    with applicable laws. We may occasionally release personal information as required by law, for example,
    to comply with a court order or subpoena.

Opt-out option for promotional offers

If, at any time, you prefer not to receive e-mail marketing information from us, simply
   follow the unsubscribe options at the bottom of each e-mail. If you experience difficulty
   with the unsubscribe process, feel free to contact us and provide your e-mail address along
   with your specific request to unsubscribe.

Information security

To prevent unauthorized access, maintain data accuracy and ensure the appropriate use of
   information, we have put in place physical, electronic and managerial procedures to protect
   the information we collect.

Compliance with legal process

We may disclose personal information if we are required to do so by law or we in good faith
   believe that such action is necessary to (1) comply with the law or with legal process;
   (2) protect and defend our rights and property; (3) protect against misuse or unauthorized use
   of our web site; or (4) protect the personal safety or property of our users or the public
   (among other things, this means that if you provide false information or attempt to pose as
   someone else, information about you may be disclosed as part of any investigation into
   your actions).

Changes to this policy

This Privacy Policy will be reviewed regularly and may be amended accordingly. Any such changes
   will be posted on this page. If we make a significant or material change in the way we use your
   personal information, the change will be posted on this page thirty (30) days prior to taking
   effect and registered users will be notified via e-mail.

3715 Hwy 54 • Suite #7 • Osage Beach, MO. 65065 • 573.348.3838 • info@lakeliquor.net
212 South Main • Laurie, MO. 65038 • 573.374.4850 • laurie@lakeliquor.net

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